Immersive -
RAGE - Rockstar Advanced Game Engine, a game engine developed by Rockstar (2006) and was used in GTA IV and V.
3rd Party Developer - An independent company that releases games for all consoles.
Bullet - Physics engine used for collision detection and soft/rigid body movement .
Euphoria - Animation engine used for animating 3 dimensional character on the fly.
Havok - Physics engine used for real time collision and dynamics to rigid bodies in a 3D environment.
Motion Scan - performance capture technology, utilizing 32 HD cameras which capture performance at 30fps.
DLC - Downloadable content - I'm Not Hipster Update: added new clothes, hairstyles and tattoos; The High Life Update: added new vehicles, jobs and the Mental State.
Cut scene - a sequence in the video game which is not interactive and breaks up the game play.
Machinima - online gaming channel and gaming news.
Viral - uses the internet to advertise and market the product such as adverts on YouTube.
Guerilla - out of the box marketing such as Life Invader and the Epsilon Programme (Scientology parody) in which Rockstar created a Twitter feed and website for.
Oligopoly - Multiple large companies competing against each other such as Microsoft, Sony and Nintendo.
Vertical Integration -
Brendan McNamara - co-founder of Team Bondi (developed LA Noire).
HD - High definition.
Gate Keeping - the process in which Rockstar controlled how information was filtered by communication.
Audience Effect Theory -
Audience Response to game -
Interactive - allows a two-way flow of information between the game and gamer; responding to the gamer's input.
Synergy - in which two organisations come together to create a larger profit. Rockstar released an advert.
Revenue Streams - Money that the organisation makes continuously from downloadable content and re-releasing. Rockstar released the game for newer gens a year after the first version and then for the PC a year after that.
Media Convergence -
